Edmond Masemola
UX Designer
Johannesburg, South Africa
Professional Summary
I’m a User Experience Designer (UX, also known as Product Design) with 10 years of creative design experience, bringing a strong blend of visual design expertise and user-centered thinking to digital product development. Proven track record in brand identity, visual communication, and collaborative design processes, with a focus on research-driven solutions and accessibility. Passionate about creating intuitive, functional, and visually engaging digital experiences that solve real user problems.
Professional Experience
Mid Graphic & Web Designer
The Unisure Group
2024 – Present
Johannesburg, SA
- Creating high-quality visual assets such as social media graphics, mailers, brochures, one-pagers, and branded documents that align with brand identity
- Designing marketing materials and campaign creatives that communicate messages clearly and drive engagement
- Developing layouts for digital and print collateral, ensuring consistency across typography, color, and visual elements
- Producing branded form designs and visual content that enhance user interaction and overall presentation
- Designing responsive website interfaces and user experiences that are intuitive, modern, and conversion-focused
- Building and managing websites using WordPress and Elementor, including page layouts, content updates, and design implementation
- Creating and configuring forms using WPForms, including conditional logic, validations, and user flow optimization
- Monitoring website performance and generating reports, using insights to continuously improve usability, content, and conversions
Junior Graphic Designer
The Unisure Group
2022 – 2024
Johannesburg, SA
- Designing marketing materials and campaign creatives that communicate messages clearly and drive engagement
- Creating high-quality visual assets such as social media graphics, mailers, brochures, one-pagers, and branded documents that align with brand identity
- Producing branded form designs and visual content that enhance user interaction and overall presentation
- Developing layouts for digital and print collateral, ensuring consistency across typography, color, and visual elements
Junior Graphic Designer
The Digital Alliance
2021 – 2022
Johannesburg, SA
- Producing branded form designs and visual content that enhance user interaction and overall presentation
- Creating high-quality visual assets such as social media graphics, mailers, brochures, one-pagers, and branded documents that align with brand identity
- Developing layouts for digital and print collateral, ensuring consistency across typography, color, and visual elements
- Designing marketing materials and campaign creatives that communicate messages clearly and drive engagement
Graphic Designer
Freelancing
2015 – 2021
Pretoria, SA
- Creating custom visual designs such as social media graphics, logos, brochures, and marketing materials based on client briefs
- Communicating directly with clients to understand requirements, present concepts, and incorporate feedback
- Managing multiple freelance projects independently, ensuring timely delivery and high-quality output
- Adapting designs to different platforms and formats while maintaining brand consistency across all assets
Education & Certifications
UX Design Certificate
Google UX Design Professional Certificate
2024
Completed the Google UX Design Certificate, gaining hands-on experience in user research, wireframing, prototyping, and usability testing to design user-centered digital products.
Diploma in Graphic Design
Shaw Academy (UpSkillist)
2017
Completed a Diploma in Graphic Design, developing skills in visual communication, layout design, branding, and creating effective digital and print materials.
Skills & Expertise
UX/UI Design
User Research
Wireframing
Prototyping
Usability Testing
Information Architecture
Design Tools
Figma
Adobe Creative Suite
Lovable
ChatGPT
Creative Design
Brand Identity
Typography
Color Theory
Print Design
Information Architecture
Collaboration
Cross-functional Teams
Design Systems
Agile Methodology
Ready to bring design expertise to your UX/Dev team